Dates can be entered by clicking the date selector button or can be manually typed via your keyboard using the format DD MMM YYYY (e.g. 03 May 2012).
You do not have to specify times if they're not applicable to your event or may change. If you do wish to specify a time then they are not validated so you can use any reasonable format (e.g. 3pm, 3PM or 13:00 etc).
This information should be specified if you are providing a web page URL. This text will be shown instead of the URL thus giving a more meaning name for the link to your website. If, for example, I was specifying a link to my website then this field could be "Discover Yorkshire Website" (excluding the quotes)
This is the URL to your website. The information provided is not validated so please ensure the specified URL is valid otherwise the link to your website will not work. If, for example, I was specifying a link to my website then this field would be "http:// www.discoveryorkshire.net" (excluding the quotes)